Monday, January 7, 2008

Need A Car? That Will Be $2,500 Please.

What will be revealed on January 10 will be a properly designed and built car which could have been done by any other car maker in the world but they shied away from this. Credit the team led by Ratan Tata for sticking doggedly to their task and beavering away for almost a decade to come up with what promises to be the most cost effective people's car in the history of the automobile. On this count itself India has shown the way forward and while many lived in outright skepticism of this, only know is there grudging recognition form the majority behind the viability of such a car. Of course strong praise has come forth from none other Renault's Carlos Ghosn, the man who knows all about value engineering and cost shredding. Ghosn has been the first within the international automotive world to have seconded Tata's concept and given it the ultimate accolade by announcing a rival to it!

You can read more here.

Some questions:
-According to the article, the car is well built and not a bare bones model. Would you be interested in one?
-Seeing how the car is made in India, what would it take to make these vehicles available over in the states?
-Could this be the beginning of the mindset of a disposable car? Would that be a good thing or a bad thing?
-What would be the negative aspect attached to a car at this pricepoint?
-Do you think that a vehicle at this price will lead people to care less about their driving and their vehicle?

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