Holy Drinking Water, produced by a California-based company called Wayne Enterprises, is blessed in the warehouse by an Anglican or Roman Catholic priest (after a thorough background check). Like a crucifix or a rosary, a bottle of Holy Drinking Water is a daily reminder to be kind to others, says Brian Germann, Wayne's CEO. Another company makes Liquid OM, superpurified bottled water containing vibrations that promote a positive outlook. Invented by Kenny Mazursky, a sound therapist in Chicago, the water purportedly possesses an energy field that Mazursky makes by striking a giant gong and Tibetan bowls in its vicinity. He says the good energy can be felt not just after you drink the water but before, when you're holding the bottle.
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-Do you think drinking these particular brands of water will aide you in your quest for "godliness"?
-What does this say about the consumer-driven market in America?
-If you saw these bottles on the shelf of your local super-market, what would you do?
-If the water is "blessed", does it make it any better for drinking?